Why do beautiful women smoke?
You can thank Edward Bernays for that.
It started when first-wave feminism was hijacked by the cigarette companies during the ‘Torches of Freedom’ campaign.
The idea of a cigarette being a symbol of female empowerment and freedom from patriarchy was insanely successful, thanks to the use of imagery of beautiful women smoking.
It was too successful, however. And smoking grew to be viewed as feminine.
Enter the Marlboro man.
https://en.m.wikipedia.org/wiki/Torches_of_Freedom
jhsimon / JH Simon
npub100…y5t52
2025-02-09 02:45:24
Author Public Key
npub1008pg7s8u8x4nvcg3rarc9lkqsu8gjqdxpc4d7d6jydyt5zrrm3s6y5t52Published at
2025-02-09 02:45:24Event JSON
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"content": "Why do beautiful women smoke?\n\nYou can thank Edward Bernays for that. \n\nIt started when first-wave feminism was hijacked by the cigarette companies during the ‘Torches of Freedom’ campaign.\n\nThe idea of a cigarette being a symbol of female empowerment and freedom from patriarchy was insanely successful, thanks to the use of imagery of beautiful women smoking.\n\nIt was too successful, however. And smoking grew to be viewed as feminine.\n\nEnter the Marlboro man.\n\nhttps://en.m.wikipedia.org/wiki/Torches_of_Freedom",
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