Nostr, Relays, and the future of Advertising – a White Paper.
https://mainstreetchungus.com/the-future-of-advertising/
I want to contribute to the relay conversation by offering a framework for 3 different types of relays.
1. Sovereign personal Relay: This relay would store your events locally on your hardware (raspberry pi, linux, or even windows or mac desktop). This would be the most Data Sovereign individual in the network.
2. Personal Relay as a service: For those users who do not have the ability or the hardware capable of storing their own note data, they would hire a 3rd party to store this data for them in larger relays. The key to keeping this decentralized would be (1) the ability for a user to be able to grab all their notes and move. (2) the user would need to keep their private key in a separate service from the relay provider. Not your keys not your notes.
3. Business Relays: These relays would aggregate content from businesses that want to post advertisements to reach consumers and would serve as a marketplace for a consumer’s attention. The relays would be compensated by advertisers paying to post to participate in the marketplace. From a consumer perspective, it will be at their sole discretion if they choose to connect to these relays to learn about potential goods and services that could satisfy their demands. This will become a marketplace because advertisers may need to attract consumers to their message by offering them sats in exchange for their attention.
But MSChungus, wassup with these business relays?
Well, because of the length of what I had to say, I recently published a white paper on https://mainstreetchungus.com/the-future-of-advertising/ that seeks to lay out a conceptual framework for how a decentralized media platform like Nostr, through relays, could be used for advertising.
But why? Because we are very early in the development of nostr and relay design, and it is important to talk about advertising now, for we know that the advertisers will come, and we need to be prepared for them. We need to set expectations that we do not want to recreate the flawed model that we have now, but we have a true value for value exchange. Hopefully this paper sets the starting framework for that.
My main goal is to get the community about the data honey pot problem that a large relay would be able to provide with all the traffic going back and forth on it. This will be a very large temptation to resist for anyone. This paper lays out 1 vision from 1 person. I would love to hear feedback from the community on the technical ability of the protocol to deliver on this vision or any other visions that people want to share
Stay classy nostr.
MainStreetChungus /
npub1pv…2d7a5
2023-02-05 13:31:12
Author Public Key
npub1pvuugp6fyj6t6yeq9ajzv28p54w07sg6jpxvzuu5yc7qmu9edpkqm2d7a5Published at
2023-02-05 13:31:12Event JSON
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"tags": [],
"content": "Nostr, Relays, and the future of Advertising – a White Paper.\nhttps://mainstreetchungus.com/the-future-of-advertising/\nI want to contribute to the relay conversation by offering a framework for 3 different types of relays.\n\n1. Sovereign personal Relay: This relay would store your events locally on your hardware (raspberry pi, linux, or even windows or mac desktop). This would be the most Data Sovereign individual in the network.\n\n2. Personal Relay as a service: For those users who do not have the ability or the hardware capable of storing their own note data, they would hire a 3rd party to store this data for them in larger relays. The key to keeping this decentralized would be (1) the ability for a user to be able to grab all their notes and move. (2) the user would need to keep their private key in a separate service from the relay provider. Not your keys not your notes.\n\n3. Business Relays: These relays would aggregate content from businesses that want to post advertisements to reach consumers and would serve as a marketplace for a consumer’s attention. The relays would be compensated by advertisers paying to post to participate in the marketplace. From a consumer perspective, it will be at their sole discretion if they choose to connect to these relays to learn about potential goods and services that could satisfy their demands. This will become a marketplace because advertisers may need to attract consumers to their message by offering them sats in exchange for their attention. \n\nBut MSChungus, wassup with these business relays?\nWell, because of the length of what I had to say, I recently published a white paper on https://mainstreetchungus.com/the-future-of-advertising/ that seeks to lay out a conceptual framework for how a decentralized media platform like Nostr, through relays, could be used for advertising. \n\nBut why? Because we are very early in the development of nostr and relay design, and it is important to talk about advertising now, for we know that the advertisers will come, and we need to be prepared for them. We need to set expectations that we do not want to recreate the flawed model that we have now, but we have a true value for value exchange. Hopefully this paper sets the starting framework for that.\n\nMy main goal is to get the community about the data honey pot problem that a large relay would be able to provide with all the traffic going back and forth on it. This will be a very large temptation to resist for anyone. This paper lays out 1 vision from 1 person. I would love to hear feedback from the community on the technical ability of the protocol to deliver on this vision or any other visions that people want to share\nStay classy nostr.",
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}