Dare Obasanjo on Nostr: A quick primer on difference between performance based advertising (PBA) and brand ...
A quick primer on difference between performance based advertising (PBA) and brand advertising (BA).
PBA is when ads are mostly to things you can buy online. So the advertising can do the math on dollars made per ad. BA is spray & pray like TV.
Meta’s business is mostly PBA while Twitter’s is BA.
Published at
2023-06-04 15:24:50Event JSON
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