BBull on Nostr: **Expanded Funding Request** --- ### **Total Funding Required**: 33.9M ETB ($600,000) ...

**Expanded Funding Request**

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### **Total Funding Required**: 33.9M ETB ($600,000)
This capital will be allocated to establish three premium salons in Addis Ababa and execute a high-impact marketing strategy to secure rapid market penetration.

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### **Detailed Use of Funds**
#### **1. Salon Setup**: 25.4M ETB (75% of total)
| **Category** | **Cost (ETB)** | **Details** |
|-----------------------------|----------------|-----------------------------------------------------------------------------|
| **Real Estate** | 12,000,000 | Prime locations in Bole, Kazanchis, and Old Airport (6-month rent advance). |
| **Interior Design & Build** | 6,500,000 | Eco-chic decor, private VIP rooms, solar installations. |
| **Equipment** | 4,200,000 | High-end tools (German hair dryers, Japanese skincare devices), CRM software. |
| **Initial Inventory** | 1,500,000 | Ethiopian-sourced products (besema clay, coffee scrubs) + imported serums. |
| **Licenses & Permits** | 1,200,000 | Health certifications, trade licenses, salon operating permits. |

#### **2. Marketing**: 8.475M ETB (25% of total)
| **Category** | **Cost (ETB)** | **Details** |
|-----------------------------|----------------|-----------------------------------------------------------------------------|
| **Heli-Ski Campaign** | 5,000,000 | Video production, Swiss Alps footage, diaspora-focused social media ads. |
| **Influencer Partnerships** | 2,000,000 | 20 micro-influencers (5,000–50k followers) + 1 celebrity ambassador. |
| **Community Events** | 1,000,000 | Pop-up salons, bridal expos, “Beauty Heritage” workshops. |
| **Digital Ads** | 475,000 | Geo-targeted Google/Facebook ads, Ethiopian Airlines in-flight promotions. |

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### **ROI Structure**: 20% Total Return Over 3 Years
Investors may choose between two models:
1. **Profit-Sharing**: 20% of net profits distributed annually until cumulative returns reach 20% of initial investment.
- *Example*: An investor contributing 3.39M ETB receives 678,000 ETB total by Year 3.
2. **Equity Stake**: 20% ownership in Boaz Trading PLC, with exit via acquisition (e.g., by L’Oréal East Africa) or franchising.

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### **Projected Returns**
| **Year** | **Revenue (ETB)** | **Net Profit (ETB)** | **Investor Payout (20%)** |
|----------|---------------------|-----------------------|---------------------------|
| 1 | 16,900,000 | -2,660,000* | 0 (reinvested) |
| 2 | 22,000,000 | 3,000,000 | 600,000 |
| 3 | 28,600,000 | 5,720,000 | 1,144,000 |
**Total ROI** | **1,744,000 (20.5%)** |

*Year 1 prioritizes brand building over profitability.

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### **Investor Benefits**
- **First-Mover Advantage**: Capture Ethiopia’s untapped premium beauty market (70% unmet demand).
- **Collateral**: Salons’ physical assets (equipment, inventory) as security.
- **Governance**: Board seat for investments over 10M ETB.

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### **Risk Mitigation**
- **Revenue Shortfalls**:
- **Salon Clustering**: Three locations diversify geographic risk.
- **Product Sales**: High-margin retail (50% margins) offsets service volatility.
- **Currency Risk**: 60% of costs localized (rent, staff, Ethiopian ingredients).

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### **Exit Opportunities**
1. **Acquisition**: Target international beauty chains expanding in Africa (e.g., Revlon, Estée Lauder).
2. **Franchising**: License the Boaz model to regional operators (Year 4+).
3. **IPO**: Potential listing on Ethiopian Securities Exchange post-2026.

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**Conclusion**: This funding fuels a scalable, culturally rooted beauty enterprise poised to dominate Addis Ababa’s premium segment. With 20%+ returns and multiple exit avenues, Boaz offers investors a rare blend of social impact (local sourcing, female employment) and financial upside.