Ian Betteridge on Nostr: npub10flh5…er79m I think *the best* brands have always been personalities, as you ...

npub10flh55ptzc5fkqm7hm3exa2wzrqzg5srntdc6n6sspn3uu6grp2qder79m (npub10fl…r79m) I think *the best* brands have always been personalities, as you mention, and brands lose their way completely when they lose what makes them (stretching the metephor) “unique individuals”. We’ve all seen that happen – usually under pressure from commercial teams, keen to chamfer down the edges and “adapt to changes in the market" (by which they mean make it easier to sell to huge advertisers who can fill their bonus criteria with a single deal)