They don't just see putting these characters as a way to own the chuds or to boost ESG, but also because to them character creators let you be your True Self (tm). When you think of it this way, it makes sense why pronoun selectors exist.
https://www.theguardian.com/technology/gamesblog/2014/jan/23/how-world-of-warcraft-game-helped-me-come-out-transgender