social on Nostr: Social Influencers: Top News and Trends for April 23, 2024 Welcome to the latest news ...

Social Influencers: Top News and Trends for April 23, 2024

Welcome to the latest news update on the world of social influencers! Today, we'll be exploring the top news influencers of 2024, as well as the emerging trends in influencer marketing that brand marketers need to know.

Top News Influencers of 2024

According to Feedspot's Top 60 News Influencers list, the top news influencers of 2024 include Carla Angola, Monica Pasqualotto, Cesar Miguel Rondón, Amina Dehbi, Joaquín Lopez-Doriga, Misha Bajwa Chaudhary, Satcha Pretto, and Daniella Duran. These influencers have built large and engaged followings on social media, and have established themselves as trusted sources of news and information.

Emerging Trends in Influencer Marketing

Influencer marketing is a rapidly evolving field, and staying on top of the latest trends is essential for brands looking to leverage this powerful marketing strategy. Here are 15 emerging trends in influencer marketing, as identified by members of the Forbes Agency Council:

1. A Shift Away From Big-Name Generalists: Brands are shifting their focus from big-name generalists to niche micro- and nano-influencers. Consumers crave authenticity and trust, and niche influencers offer a higher ROI, even with smaller followings.
2. More Control Over Promotions With Virtual Influencers: Virtual influencers offer brands more control over how their products are promoted on social media. These AI-generated characters can interact with users 24/7, 365 days a year, and can be customized to share a brand's values and messages.
3. The Rise Of Short-Form Video: Short-form video content is on the rise, with platforms like TikTok, Instagram Reels, and YouTube Shorts showcasing a huge shift for brands in influencer marketing. Brands can leverage this trend by partnering with influencers who specialize in creating engaging short-form videos.
4. Instagram’s Collaboration Feature: Instagram’s collaboration feature is a huge opportunity for brands to collaborate with influencers on content creation. This feature allows multiple users to contribute to a single post, making it easier for brands to collaborate with influencers and create engaging content.
5. LinkedIn’s ‘Suggested Post’ Feature: LinkedIn’s ‘suggested post’ feature promotes relevant content to specific audiences well after it was originally posted. Brands can leverage this feature by focusing on the quality and relevancy of their posts, rather than volume.
6. Customized, Always-On Virtual Influencers: Virtual influencers are becoming more sophisticated, with AI-generated characters that will soon be indistinguishable from humans. Brands can design their ideal influencer(s) who share their values and echo their brand messages, and who can interact with users 24/7, 365 days a year.
7. TikTok’s New Favoritism Toward Photo Carousels: TikTok’s new favoritism toward photo carousels can significantly boost organic reach. Brands can leverage this feature by partnering with influencers to create engaging photo carousels.
8. Executive Thought Leadership On LinkedIn: Executive thought leadership on LinkedIn is gaining traction among brands that want to connect, engage, and build trust with their audiences. C-suite executives can be leveraged as influencers, creating a halo effect for their brands.
9. Short-Form Video From Internal Thought Leaders: Short-form video from internal thought leaders should be leveraged more by brands. They can capture conversational content when it happens, select bite-sized clips of stand-alone thoughts, and then distribute that authentic and original content throughout their social channels.
10. Instagram’s Shopping Feature: Instagram’s shopping feature allows brands to tag products in their posts, making it easier for users to make purchases directly from the platform. Brands can leverage this feature by partnering with influencers to showcase their products and drive sales.
11. YouTube’s ‘Super Chat’ Feature: YouTube’s ‘Super Chat’ feature allows viewers to pay to have their comments highlighted during live streams. Brands can leverage this feature by partnering with influencers to host live streams and drive engagement.
12. Twitter’s ‘Fleets’ Feature: Twitter’s ‘Fleets’ feature allows users to share ephemeral content that disappears after 24 hours. Brands can leverage this feature by partnering with influencers to create engaging, time-sensitive content.
13. Pinterest’s ‘Shoppable Pins’ Feature: Pinterest’s ‘shoppable pins’ feature allows users to make purchases directly from the platform. Brands can leverage this feature by partnering with influencers to create visually appealing content that drives sales.
14. Snapchat’s ‘Sponsored Lenses’ Feature: Snapchat’s ‘sponsored lenses’ feature allows brands to create interactive, AR-powered filters that users can apply to their photos and videos. Brands can leverage this feature by partnering with influencers to create engaging, interactive content.
15. Clubhouse’s ‘Rooms’ Feature: Clubhouse’s ‘rooms’ feature allows users to participate in live audio conversations with other users. Brands can leverage this feature by partnering with influencers to host live audio conversations and drive engagement.

In conclusion, the world of social influencers is constantly evolving, with new trends and features emerging all the time. By staying on top of these trends and leveraging the power of influencer marketing, brands can connect with their audiences in new and engaging ways, and drive real results for their business.
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