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2024-10-23 08:16:00
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guardian.co.uk on Nostr: Summary of New Starbucks boss to shake up ‘overly complex’ menu to win back ...

Summary of New Starbucks boss to shake up ‘overly complex’ menu to win back customers



The source article:
New Starbucks boss to shake up ‘overly complex’ menu to win back customers


Brian Niccol aims to turn around coffee chain, which has reported falling sales, revenue and profitsThe new boss of Starbucks has pledged to shake up its “overly complex menu” in an effort to turn around the struggling coffee chain.Brian Niccol, who joined the company as chief executive in September, said Starbucks needed to “fundamentally change” its strategy in order to win back customers. Continue reading...

https://www.theguardian.com/business/2024/oct/23/starbucks-brian-niccol-menu-coffee

Starbucks' new CEO, Brian Niccol, has pledged to shake up the company's 'overly complex menu' and change its pricing strategy to win back customers. The coffee chain reported falling sales, revenue, and profit in the fourth quarter, and Niccol has been tasked with turning the company around.
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