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"content": "These companies always had the *capacity* to siphon value away from business customers (like publishers) and end-users (like searchers). That comes with the territory: digital businesses can alter their \"business logic\" from instant to instant, and for each user, allowing them to change payouts, prices and ranking. I call this \"twiddling\": turning the knobs on the system's back-end to make sure the house always wins:\n\nhttps://pluralistic.net/2023/02/19/twiddler/\n\n13/",
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