Re: leaving Twitter/X (and this toot is for my #NonprofitComms folks out there):
I led my team through an exercise the other week. I asked them to rapidly list all the reasons we've heard from internal stakeholders why we shouldn't leave Twitter.
They generated a list of about 10 reasons.
Then I asked, one by one, if these statements were TRUE.
And it turns out, only 2 were true AND relevant:
Yes, we have our largest following on Twitter
Yes, connecting to Twitter is still a primary way online advocacy happens.
But even these had serious caveats: Is our following growing? No (the opposite has been happening since the Musk acquisition). Are our advocates using Twitter for advocacy? No. Are electeds engaging with us on Twitter? No.
One by one, the excuses made to stay on Twitter/X were knocked down. There is seriously no REAL reason to stay there.
No evidence-based reason, that is.
Delia Christina /
npub147…446t4
2023-08-18 16:19:11
Author Public Key
npub147umutsytgx29k79qk82gu7svrmnw6epx77enla0kmy345m0uf7qm446t4Published at
2023-08-18 16:19:11Event JSON
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"content": "Re: leaving Twitter/X (and this toot is for my #NonprofitComms folks out there):\n\nI led my team through an exercise the other week. I asked them to rapidly list all the reasons we've heard from internal stakeholders why we shouldn't leave Twitter.\n\nThey generated a list of about 10 reasons.\n\nThen I asked, one by one, if these statements were TRUE.\n\nAnd it turns out, only 2 were true AND relevant:\nYes, we have our largest following on Twitter\nYes, connecting to Twitter is still a primary way online advocacy happens.\n\nBut even these had serious caveats: Is our following growing? No (the opposite has been happening since the Musk acquisition). Are our advocates using Twitter for advocacy? No. Are electeds engaging with us on Twitter? No.\n\nOne by one, the excuses made to stay on Twitter/X were knocked down. There is seriously no REAL reason to stay there. \n\nNo evidence-based reason, that is.",
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