Event JSON
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"Elf Beauty's shares fell sharply after the company reported weaker-than-expected demand in the mass beauty category, leading to a cut in its annual net sales and profit forecasts. The company's CEO attributed the decline to softer demand in the mass beauty channel in January, as well as the distraction of its core Gen Z demographic by natural disasters, political change, and uncertainty over TikTok's fate. Additionally, the company's reliance on Chinese manufacturing, which could be impacted by President Trump's new tariffs, and consumer uncertainty over inflation and the economy also weighed on the company's performance."
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