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"content": "Sad to say it ... but most of the people out there don't care.\n\nCustomer/users want a familiar experience, business owners want something \"close\" to the competition... and the dev team wants a quicker idea to feature sprint than they quoted. \n\n Ultimately ... everyone \"just wants it to work\". And we #UXdesigners are trying to innovate \u0026 do cool stuff... which ultimately takes longer to do, to explain/justify, harder to defend when the critics come along with the 'ya-buts'. \n\n... consistency with the market ( +1 ) extra cool feature is the sweet spot.",
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