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"content": "at risk of inaccurately summarising him / over-simplifying, his key tenets are:\n\n1. Find thematic entry points that UA (Unwilling Inactivists) feel strongly about – ideally ones that are not obviously to do with decarbonisation\n\n2. Avoid/defer/minimise making the context overtly about decarbonisation as much as possible – and steer clear of political partisanship\n\n3. Entertain / gamify / make fun the nature of the engagement…",
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