BBull on Nostr: ### **Expanded Pricing Strategy** Boaz Trading PLC’s pricing strategy is designed ...

### **Expanded Pricing Strategy**
Boaz Trading PLC’s pricing strategy is designed to balance accessibility, profitability, and premium positioning, aligning with Ethiopia’s economic landscape and target market preferences. The tiered model ensures inclusivity while capturing high-value segments. Below is a detailed breakdown:

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#### **1. Tiered Pricing Structure**
**A. Basic Tier (300–1,500 ETB)**
- **Target:** Entry-level clients and repeat customers seeking affordability.
- **Services:**
- Haircuts: **300–800 ETB** (gender-neutral pricing, with men’s cuts at 300–500 ETB and women’s styling at 500–800 ETB).
- Basic Manicures/Pedicures: **400 ETB** (using locally sourced, hypoallergenic polishes).
- Express Facials: **1,000–1,500 ETB** (30-minute treatments with Ethiopian honey or coffee scrubs).
- **Psychology:** Round-number pricing to convey transparency and simplicity (e.g., 500 ETB vs. 499).

**B. Mid-Tier (1,500–5,000 ETB)**
- **Target:** Middle-class professionals seeking enhanced experiences.
- **Services:**
- Advanced Skincare: **2,500 ETB** (e.g., besema clay detox + LED therapy).
- Keratin Treatments: **3,500 ETB** (imported formulas with 6-month longevity).
- Hair Coloring: **4,000 ETB** (ammonia-free dyes, including consultation).
- **Bundling:** “Glow Up Package” at **5,000 ETB** (facial + haircut + manicure, saving 1,000 ETB).

**C. Premium Tier (10,000–25,000 ETB)**
- **Target:** High-income clients, brides, and expats.
- **Services:**
- **Bridal Packages:** **10,000–25,000 ETB** (tailored tiers):
- **Silver (10,000 ETB):** Makeup, hair, and nails for bride.
- **Gold (18,000 ETB):** Adds pre-wedding skincare (3 sessions).
- **Platinum (25,000 ETB):** Full entourage styling (5 people) + luxury transport.
- **Luxury Treatments:**
- 24k Gold Leaf Facial: **12,000 ETB**.
- Anti-Aging Laser Therapy: **15,000 ETB/session**.

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#### **2. Competitive Positioning**
- **Premium vs. Competitors:**
- **Low-cost salons:** Undercut by offering superior hygiene and ambiance at slightly higher prices (e.g., 300 ETB haircut vs. 150 ETB at Sheger Salon, but with free tea/WiFi).
- **International chains:** Price 10–15% below Zenzi Spa (e.g., gold facial at 12,000 ETB vs. Zenzi’s 15,000 ETB) while emphasizing Ethiopian ingredients.

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#### **3. Psychological & Cultural Tactics**
- **Anchoring:** Display premium packages first in menus to make mid-tier prices seem more reasonable.
- **Localized Value:** Highlight “Ethiopian-sourced” ingredients (e.g., “Tigray Shea Butter Massage”) to justify premiums.
- **Seasonal Flexibility:**
- **Peak Wedding Season (Jan–Mar, Oct–Dec):** Increase bridal prices by 10%.
- **Off-Peak Discounts:** “Summer Glow” promo: 20% off facials in July–August.

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#### **4. Ancillary Revenue Streams**
- **Membership Program:**
- **Bronze (1,000 ETB/month):** 15% off all services.
- **Silver (3,000 ETB/month):** 25% off + 1 free facial/month.
- **Gold (6,000 ETB/month):** Unlimited basic services + priority booking.
- **Retail Sales:** Sell private-label products (e.g., argan oil serums at 1,200 ETB) post-treatment.
- **Add-Ons:** Boost average spend with upgrades like scalp massages (+200 ETB) or gold-leaf nail art (+500 ETB).

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#### **5. Payment Flexibility**
- **Installments:** Partner with Dashen Bank to offer 3-month payment plans for packages >10,000 ETB.
- **Digital Wallets:** Accept telebirr and Chapa for convenience.

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#### **6. Cost-Based Pricing Adjustments**
- **Labor:** Allocate 30% of service revenue to staff wages (above industry average to attract skilled stylists).
- **Product Sourcing:** 70% local ingredients (e.g., besema clay) to reduce import costs by 40%.

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#### **7. Monitoring & Adaptation**
- **Monthly Reviews:** Track sales data to adjust underperforming services (e.g., replace low-demand treatments).
- **Customer Feedback:** Use post-service SMS surveys to refine pricing tiers.

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### **Pricing Strategy Summary**
By combining tiered accessibility, cultural authenticity, and dynamic adjustments, Boaz Trading PLC positions itself as Ethiopia’s premium yet approachable beauty destination. This strategy maximizes revenue across income segments while embedding brand loyalty through value-driven experiences.