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Summary of Brazilians turn to new digital outlets after ban of Musk's X

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Brazilians turn to new digital outlets after ban of Musk's X


Brazil's social masses are primarily on TikTok, Instagram and Facebook. But X had outsize influence in terms of newsmakers, agenda setting and thought leaders.

https://www.pbs.org/newshour/world/brazilians-turn-to-new-digital-outlets-after-ban-of-musks-x

Billionaire Elon Musk's social media platform X was banned in Brazil, leading users to migrate to Threads and Bluesky. Bluesky, a lesser-known platform, gained 2.6 million users, mostly from Brazil, and became the top downloaded app on Apple's app store. The platform's CEO aims to allow users to move platforms and keep connections, similar to switching cell phone carriers.