The supported AI applications witnessed a huge growth in consumer spending in 2024, exceeding the $1 billion mark. According to the annual report "State of Mobile Devices" by Sensor Tower, which was acquired by Data.ai last year, global consumer spending on apps in general reached $150 billion, with a 13% increase compared to 2023.The AI-supported apps were at the forefront of this growth, with spending on them increasing by more than 200% year-over-year, reaching approximately $1.1 billion. Some of the notable apps include ChatGPT, Gemini, Doubao from ByteDance, and others.The report noted that if this growth continues at its current rate, AI-supported apps could enter the top 10 categories in terms of consumer spending within just one year.Despite the launch of new AI models, such as GPT-4 from OpenAI in the summer, the demand for these apps remained stable throughout the year.Key numbers and trends in AI-supported apps in 2024:
* Users spent approximately 7.7 billion hours on AI-supported apps in 2024.
* Apps with "AI" in their description were downloaded around 17 billion times.
* ChatGPT alone reached 50 million active users per month, surpassing apps like Temu, Disney+, and YouTube Music.Other app categories also saw notable movements in 2024. For example, financial apps experienced a 200% increase in usage time, with downloads reaching around 7.5 billion, an 8% increase from 2023. Cryptocurrency apps also emerged, entering the top 10 financial apps in terms of downloads. Meanwhile, streaming apps saw a slight decline in engagement despite experiencing growth in revenue and downloads. Four games and one app surpassed the $1 billion mark in consumer spending during the year. The full report is available on the Sensor Tower website, providing comprehensive analysis of iOS and Google Play metrics, excluding external markets in some regions like China.
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