Australia's wine sector is experiencing a decline in sales, with lower-end brands being particularly affected. According to a recent report by the Financial Times, drinkers are increasingly shunning these brands, opting instead for premium and high-quality wines. The trend has been attributed to changing consumer preferences, with many seeking out unique experiences and higher-quality products.
Source: https://www.ft.com/content/21ca985e-bbf3-43c5-afb5-dd74219c9160