cnbc.com_2 on Nostr: Bullet points of How birria took over restaurant menus across the country - Birria, a ...

Bullet points of How birria took over restaurant menus across the country
- Birria, a traditional Mexican dish, has gained popularity in the US, with its presence on restaurant menus growing 412% over the past four years.
- Birria has become a social media star, with food influencers' photos and videos of the dish making mouths water and introducing it to a new audience.
- Qdoba, a fast-casual chain, introduced its own version of birria, using brisket as its base, and has seen success with the dish.
- Birria's versatility and flavor have contributed to its growing popularity, with it being paired with various ingredients and served in different forms, such as quesadillas and ramen.
- The dish has also become a staple on menus at Mexican-inspired fast-food brands, including Del Taco, El Pollo Loco, and Taco Bell.
- Birria's popularity is expected to continue growing, with Datassential predicting that its menu penetration will more than double over the next four years.
- The dish has a long history in Mexico, dating back to the 16th century, and has evolved over time, with different regions and cultures putting their own spin on the recipe.
- The rise of birria can be attributed to a combination of factors, including social media, food trucks, and the increasing popularity of international cuisine in the US.