Event JSON
{
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"tags": [
[
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"https://www.arabianbusiness.com/lifestyle/gourmet/i-have-no-interest-in-that-viral-dubai-chocolate-a-gimmick-bread-ahead-boss-says"
],
[
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"‘I have no interest in that’: Viral Dubai chocolate a ‘gimmick’, Bread Ahead boss says"
],
[
"published_at",
"1743757675"
],
[
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[
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"Matthew Jones, founder of Bread Ahead, a popular artisan bakery in London, has spoken out against the trend of combining viral flavors into desserts, calling it a 'gimmick'. He emphasized the importance of traditional methods and 'real flavors' over following trends. Despite this, Bread Ahead is expanding across the Middle East, with plans to open 12 locations and three bakery schools by mid-2025. The bakery incorporates local flavors such as Za'atar into its menu offerings and runs bakery workshops to educate customers."
]
],
"content": "nostr:nprofile1qy3hwumn8ghj7un9d3shjtt5v4ehgmn9wshxkwrn9ekxz7t9wgejumn9waesqgzdlug7v72x0uthm3p7jf2hdx8ku4m07pyuez30etf3hafdz2awty3dkt58\nhttps://www.arabianbusiness.com/wp-content/uploads/sites/3/2025/04/Bread-Ahead-Doughnuts-1-1000x667.jpg\nBread Ahead operates 9 locations in Dubai, Riyadh, and Jeddah, with plans to expand to 12 locations and 3 bakery schools by mid-2025, its founder exclusively told Arabian Business\nhttps://www.arabianbusiness.com/lifestyle/gourmet/i-have-no-interest-in-that-viral-dubai-chocolate-a-gimmick-bread-ahead-boss-says",
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