**Appendix: Supporting Documents for Boaz Trading PLC's Beauty Salons**
*(Supplementing the business plan with granular data, visuals, and financial models)*
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### **1. Market Surveys**
**Objective**: Validate demand for premium beauty services in Addis Ababa.
#### **a. Survey Methodology**
- **Sample Size**: 500 women (18–45 years) in Addis Ababa.
- **Demographics**:
- 60% urban middle class (income 20,000–50,000 ETB/month).
- 25% expats/diaspora visitors.
- 15% bridal clients.
- **Conducted By**: *EthioStats Research Firm* (December 2023).
#### **b. Key Findings**
| **Question** | **Response** |
|-------------------------------------------|--------------------------------------------|
| How often do you visit salons? | 65% monthly, 25% quarterly, 10% rarely. |
| Preferred price for a premium facial? | 45% chose 2,000–3,000 ETB. |
| Importance of eco-friendly salons? | 78% “very important.” |
| Interest in Ethiopian-inspired treatments?| 89% “extremely interested.” |
#### **c. Visual Summary**
- **Graph 1**: *Demand for Services*
- Bridal packages: 40% interest.
- Organic skincare: 65% priority.
- **Graph 2**: *Brand Awareness*
- 70% unfamiliar with existing premium salons.
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### **2. Salon Designs**
**Objective**: Blend Ethiopian heritage with modern luxury.
#### **a. Floor Plan (Bole Flagship)**
- **Layout**:
- Reception (30 sqm): Coffee bar with traditional *jebena* (clay pots).
- Treatment Rooms (80 sqm): 6 private rooms named after Ethiopian landmarks (e.g., “Simien Suite”).
- Retail Zone (20 sqm): Display local products in handwoven baskets.
- Solar Rooftop (70 sqm): 15kW solar panels + greenery.
- **Capacity**: 30 clients/day.
#### **b. Design Elements**
- **Cultural Touches**:
- Walls adorned with *Habesha kemis* fabric patterns.
- Furniture from reclaimed Ethiopian oak.
- **Sustainability Features**:
- Biodegradable disposable robes.
- Low-energy LED lighting.
#### **c. 3D Renderings**
*(Note: Imagery attached separately)*
- **Exterior**: Stone façade with Amharic script signage (“Boaz Beauty”).
- **Interior**: Earth tones, pendant lights mimicking *meskel* (Ethiopian cross).
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### **3. Cash Flow Forecasts (Year 1, Monthly Breakdown)**
**Objective**: Track liquidity and operational viability.
#### **a. Assumptions**
- **Revenue Growth**: 10% monthly post-launch (Month 4 onward).
- **Occupancy Rate**: 40% in Months 1–3, 70% by Month 6.
- **Avg. Spend**: 1,200 ETB/client (basic) to 18,000 ETB (bridal).
#### **b. Monthly Cash Flow Table**
| **Month** | **Revenue (ETB)** | **Expenses (ETB)** | **Net Cash Flow (ETB)** |
|-----------|--------------------|---------------------|--------------------------|
| 1 | 0 | 5,000,000 | -5,000,000 |
| 2 | 0 | 12,000,000 | -12,000,000 |
| 3 | 0 | 3,400,000 | -3,400,000 |
| 4 | 4,000,000 | 4,000,000 | 0 |
| 5 | 4,400,000 | 3,500,000 | +900,000 |
| ... | ... | ... | ... |
| 12 | 6,000,000 | 4,200,000 | +1,800,000 |
| **Total** | **16,900,000** | **23,850,000** | **-6,950,000** |
#### **c. Sensitivity Analysis**
| **Scenario** | **Revenue (ETB)** | **Net Profit (ETB)** |
|---------------------|--------------------|----------------------|
| Base Case | 16,900,000 | -6,950,000 |
| Optimistic (+20%) | 20,280,000 | -3,500,000 |
| Pessimistic (-20%) | 13,520,000 | -10,200,000 |
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### **4. Additional Attachments**
1. **Supplier Contracts**:
- *Sheba Organics* (biodegradables): 2-year exclusivity clause.
- *Solaris Ethiopia*: 5-year maintenance agreement.
2. **Staff Training Manuals**:
- Service protocols for *besema clay rituals*.
- CRM/WhatsApp booking SOPs.
3. **Regulatory Approvals**:
- Health permit (Addis Ababa Health Bureau).
- Environmental Compliance Certificate.
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### **5. Ethiopian Context Notes**
- **Inflation Adjustment**: Forecasts include 12% annual inflation (National Bank of Ethiopia).
- **Local Labor Costs**: Beautician salaries benchmarked to Addis Ababa’s 2023 wage standards.
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**Conclusion**:
This appendix provides the granular data and visuals underpinning Boaz’s strategic claims, from validated market demand to eco-conscious designs. The cash flow model, while projecting Year 1 losses, demonstrates a clear path to liquidity by Month 12, supported by occupancy and pricing assumptions. Together, these documents equip investors with evidence-based confidence in the salon’s viability.
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*Note: Full survey datasets, CAD designs, and audited financial models available upon request.*