Fabio Manganiello on Nostr: npub1tj54d…x5ry2 So there you go with what could probably be the ideal business ...
npub1tj54dz997wrdyqgf8sc36z3upy3ld0ujmwqyx42dtqxcwc7l68fqlx5ry2 (npub1tj5…5ry2) So there you go with what could probably be the ideal business model for a content distribution platform:
1. A bottom tier with ads and all for those who don't pay to watch
2. A middle tier where you pay $0.05 for a 10 minutes video, and you buy the right to watch that video ads-free wherever/whenever you want it
3. A top tier where you pay $20/month for all-you-can-eat ads-free
The thing is that the folks at Google have also come quite close to it already.
YouTube Music is a good experiment for an all-you-can-eat ads-free content distribution platform. The problem is that they narrowed down their scopes to music, where they already had strong competition from Spotify (and Tidal/Apple/Amazon/Deezer etc.), and eventually ended up building a Spotify copycat with no added value in an already crowded arena. Just double the subscription cost (from $10/month to $20/month), and instead of only accessing music you get the full ads-free and portable YT experience. And that's an arena where YT would even surely win - unlike music streaming platforms, there's just no other platforms out there that can compete with YT in terms of content volume.
And they also came quite close to the pay-as-you-go model with the old Google Music. You pay $1, you buy a song, you can listen it to it whenever you like, wherever you like. It also offered the possibility of downloading a purchased song in mp3 format up to 3 times, or downloading a full library backup once a week. And you could also upload your own local mp3s to your library, and listen to them from their cloud - even the Spotify desktop app had this feature initially.
I mean, some of these business models have already been tried in the past, and they were also quite popular. It's not even about coming up with a new model out of thin air, it's just a matter of mixing some of the old ideas with the new ones and give people the flexibility of consuming content the way they prefer. But I feel like over the past decade for some reason all these companies have stopped experimenting, and they've become more like the folks who have achieved moderate success with a hammer and now think that everything in the world is a nail.
Published at
2023-08-18 19:51:05Event JSON
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"content": "nostr:npub1tj54dz997wrdyqgf8sc36z3upy3ld0ujmwqyx42dtqxcwc7l68fqlx5ry2 So there you go with what could probably be the ideal business model for a content distribution platform:\n\n1. A bottom tier with ads and all for those who don't pay to watch\n\n2. A middle tier where you pay $0.05 for a 10 minutes video, and you buy the right to watch that video ads-free wherever/whenever you want it\n\n3. A top tier where you pay $20/month for all-you-can-eat ads-free\n\nThe thing is that the folks at Google have also come quite close to it already.\n\nYouTube Music is a good experiment for an all-you-can-eat ads-free content distribution platform. The problem is that they narrowed down their scopes to music, where they already had strong competition from Spotify (and Tidal/Apple/Amazon/Deezer etc.), and eventually ended up building a Spotify copycat with no added value in an already crowded arena. Just double the subscription cost (from $10/month to $20/month), and instead of only accessing music you get the full ads-free and portable YT experience. And that's an arena where YT would even surely win - unlike music streaming platforms, there's just no other platforms out there that can compete with YT in terms of content volume.\n\nAnd they also came quite close to the pay-as-you-go model with the old Google Music. You pay $1, you buy a song, you can listen it to it whenever you like, wherever you like. It also offered the possibility of downloading a purchased song in mp3 format up to 3 times, or downloading a full library backup once a week. And you could also upload your own local mp3s to your library, and listen to them from their cloud - even the Spotify desktop app had this feature initially.\n\nI mean, some of these business models have already been tried in the past, and they were also quite popular. It's not even about coming up with a new model out of thin air, it's just a matter of mixing some of the old ideas with the new ones and give people the flexibility of consuming content the way they prefer. But I feel like over the past decade for some reason all these companies have stopped experimenting, and they've become more like the folks who have achieved moderate success with a hammer and now think that everything in the world is a nail.",
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