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2025-03-21 13:44:28

Derek Martin on Nostr: Fellow Canadian Cory Doctorow (nprofile1q…lqz4x) coined the term "whuffie" in his ...

Fellow Canadian Cory Doctorow () coined the term "whuffie" in his 2003 book “Down and Out in the Magic Kingdom”.

It's like rizz, but isn't about being charming or magnetic. It's like a personal brand, but isn't strategically curated, or about influence.

Whuffie is what you accrue by being a genuinely good, knowledgable, helpful, cool person who looks out for others. It's something you are, not something you put on or make.

AI amplifies the importance of whuffie.
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