https://www.veganfoodandliving.com/news/hellmanns-plant-based-mayonnaise-rebranded-vegan/
This is an interesting example of green nudging. The word "Vegan" does indeed carry a lot of baggage that some people shy away from. If you label the same “Vegan” product as “Plant Based”, there is often less resistance.
#Vegan #GreenNudging #PlantBased
Andy Carolan :prami: /
npub1zf…t65xy
2024-06-04 07:24:08
Author Public Key
npub1zfvlcuu7vjfru4y9xzua24xq47wqhwz635ndj7jg80nevrk0tktqct65xyPublished at
2024-06-04 07:24:08Event JSON
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