"The #fediverse and AT Protocol also yield different problems: which instance should a newsroom choose to make its home? How can it measure #engagement in what it posts in a decentralized system so that it knows what’s working and where it should continue to invest its meager resources?
Much has been written about newsrooms’ inability to move away from X even as it has become a hotbed of white supremacy and far-right rhetoric. The honest truth is that it still drives significant #traffic to their websites, and in an environment where traffic #referrals are dropping overall, intentionally further deepening the traffic shortfall is understandably not a career risk newsroom leaders are willing to make."
I've said it before, the fediverse needs to solve the issue of a universal referrer in outgoing links in order to show up in web traffic statistics as a single entity ("Mastodon", "Fediverse" whatever). Currently all web traffic coming from the fediverse shows up as one of any of the 10k+ different domains which will naturally all be at the end of the "long tail" and *always* behind centralized platforms, no matter how popular it gets. Organizations need to see line go up to invest in this ecosystem.
https://werd.io/2024/dispatches-from-the-media-apocalypse
𝓻𝓻𝓪 /
npub1cd…0kxdw
2024-06-06 15:00:18
Author Public Key
npub1cdd90cdp6afg8mk9z0sdzs27fe74hyzw5tm855tu07qlf7g9eh0s50kxdwPublished at
2024-06-06 15:00:18Event JSON
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"content": "\"The #fediverse and AT Protocol also yield different problems: which instance should a newsroom choose to make its home? How can it measure #engagement in what it posts in a decentralized system so that it knows what’s working and where it should continue to invest its meager resources?\n\nMuch has been written about newsrooms’ inability to move away from X even as it has become a hotbed of white supremacy and far-right rhetoric. The honest truth is that it still drives significant #traffic to their websites, and in an environment where traffic #referrals are dropping overall, intentionally further deepening the traffic shortfall is understandably not a career risk newsroom leaders are willing to make.\"\n\nI've said it before, the fediverse needs to solve the issue of a universal referrer in outgoing links in order to show up in web traffic statistics as a single entity (\"Mastodon\", \"Fediverse\" whatever). Currently all web traffic coming from the fediverse shows up as one of any of the 10k+ different domains which will naturally all be at the end of the \"long tail\" and *always* behind centralized platforms, no matter how popular it gets. Organizations need to see line go up to invest in this ecosystem. \n\nhttps://werd.io/2024/dispatches-from-the-media-apocalypse",
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