cbo on Nostr: In the very near future content distribution platforms will pay users directly to ...

In the very near future content distribution platforms will pay users directly to consume ads.

#bitcoin & lightning ⚡️ make this possible.

Individual users will set their personal threshold for how much of their attention (energy) they are willing to exchange. Sats will flow from advertisers directly to consumers.

If you want to use a service and have it be uninterrupted ad free you just turn the dial to zero.

You will need to top up your wallet to make sure you have enough sats to stream to the content creator and platform itself but you won’t have to sell your attention for a price you aren’t comfortable with.

If you want more sats flowing to you, simply turn up the dial of how much energy you are willing to sell.

More energy spent consuming ads (aka attention) = more sats flowing to you.

Advertisers will offer incentives to engage with the ad to encourage users to take action. Click on the ad, get more sats. Order the product get even more sats back.

The more you engage as the user the higher the price for your attention becomes. Your value increases on the marketplace by proving yourself to be a consumer of “x” product or service.

The current attention model used by platforms like YouTube have far more blunt tools for determining the true value of attention and the price users are willing to sell at.

Lightning enables individual thresholds which result in a better user experience and an increase in productivity by advertisers and producers as more exchange takes place as targeting efficiency improves.

The technology to do this already exists in the wild. Podcasting 2.0 shows off the streaming sats element.

The only thing left is for the platforms and content creators to realise how much energy is being left on the table by employing an inferior energy model that doesn’t allow for individual customisation.