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2024-08-22 14:05:45
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cnbc.com_2 on Nostr: Summary of Peloton to start charging subscribers with used equipment $95 activation ...

Summary of Peloton to start charging subscribers with used equipment $95 activation fee
Peloton to start charging subscribers with used equipment $95 activation fee


The secondary market represents a unique opportunity for Peloton to generate new, high-margin subscription revenue without any upfront cost.

https://www.cnbc.com/2024/08/22/peloton-to-charge-95-activation-fee-for-used-bikes-.html

Peloton is introducing a one-time $95 activation fee for new subscribers who purchased used equipment on the secondary market, aiming to ensure a consistent onboarding experience and generate additional revenue. The company has seen a significant increase in new members buying used equipment, which has grown 16% year over year. The fee is expected to be a source of incremental revenue and gross profit for Peloton, helping to support its investments in improving the fitness experience for its members.
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